19 Out of 21 Late-Model Cars Tested Shared Data With 3rd Parties, Including Big Tech Companies: Study
AI-summarised brief · reviewed before publication
A Northeastern University study, conducted with Consumer Reports, examined the data‑sharing practices of 21 late‑model vehicles and 30 companion mobile apps. Using a Raspberry Pi Wi‑Fi access point, researchers captured Wi‑Fi traffic while the cars were idle, in motion (5‑45 mph) and under cellular blockage in a Faraday tent. Nineteen of the 21 vehicles transmitted data to third parties, including major advertisers such as Alphabet, Amazon, Meta, Microsoft, Pinterest and Reddit. The analysis also revealed that seven of the apps sent sensitive identifiers—VINs, emails, phone numbers and precise locations—to similar trackers, effectively doubling each vehicle’s exposure. Brands tested included GM, Stellantis, Fisker, Ford, Honda, Land Rover, Toyota, Lucid, Mercedes‑Benz, Nissan, Rivian, Tesla and Volvo, with Tesla and GM models showing the highest third‑party data flow.
💡 Why It Matters
- · Consumers’ daily commutes are turning into covert data pipelines, linking personal vehicle information to the same advertising networks that track online behavior.