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Euromonitor launches Passport agent in Microsoft 365 Copilot
itbrief.co.nz Sep 8, 2026

Euromonitor launches Passport agent in Microsoft 365 Copilot

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

Euromonitor has launched its Passport agent within Microsoft 365 Copilot, marking its first agentic integration with a third-party AI platform. This new feature allows users to query Euromonitor’s proprietary market research database using natural language directly inside the Microsoft workspace. The integration utilizes the Model Context Protocol to connect Copilot to Passport, ensuring responses include traceable citations from the source material. This addresses corporate concerns regarding unreliable generative AI outputs by providing sourced answers tied to verified market intelligence. Access is restricted to organizations holding licenses for both Microsoft 365 Copilot and Passport. The agent supports strategic decisions by embedding licensed content into daily office software, eliminating the need to switch between separate systems. Euromonitor aims to improve confidence in strategic recommendations by linking AI-generated answers to underlying expert analysis. This move reflects a broader industry trend of embedding data services into existing productivity tools to streamline decision-making processes for businesses relying on accurate, cited market data.

💡 Why It Matters

  • · By anchoring AI responses to verified citations, this integration directly mitigates the reputational risks associated with generative AI hallucinations in corporate strategy.
  • · It transforms market research from a static reference tool into an active, trusted component of daily workflow, ensuring strategic decisions are built on auditable facts rather than algorithmic guesses.
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