Why the world needs a Club Penguin successor – that isn’t Roblox
gamesindustry.biz Sep 9, 2026

Why the world needs a Club Penguin successor – that isn’t Roblox

AI-summarised brief · reviewed before publication

Stephen MacDonald, former senior manager at Disney, argues that Roblox is an unsafe transition for young children leaving preschool games. He notes that Club Penguin, which peaked with 300 million registered users before shutting down in 2017, provided a crucial, moderated environment for kids aged six to thirteen. Its mobile successor, Club Penguin Island, failed and closed in 2018. MacDonald contends that children now jump directly from safe preschool titles to Roblox, exposing them to predatory adults and inappropriate social interactions. To address this gap, he founded Magic Potion Games, backed by Square Enix, 1AM Gaming, 1Up Ventures, and Konvoy Ventures. The company aims to launch Imagine Island, a spiritual successor featuring rigorous live moderation and age-appropriate safety features. MacDonald emphasizes the extensive effort previously required to protect users, including hundreds of moderators and law enforcement cooperation. He seeks to recreate that secure ecosystem, allowing children to learn online safety before graduating to more complex platforms like Fortnite or Roblox.

💡 Why It Matters

  • · The absence of a dedicated, heavily moderated platform for early elementary students leaves a critical safety vacuum in digital socialization.
  • · This gap forces young children into unregulated environments where they are vulnerable to exploitation before developing necessary digital literacy skills.