appleinsider.com
Sep 18, 2026
Apple’s latest iPhone 18 Pro ad is a micro music video
AI-summarised brief · reviewed before publication
Apple showcased the iPhone 18 Pro’s new camera by releasing a 35‑second “Shot on iPhone” ad that doubles as a K‑Pop music video for Rose’s track “New Trick.” The video highlights the phone’s 48‑MP main camera with a variable‑aperture lens, emphasizing improved low‑light performance and depth‑of‑field. Apple unveiled the iPhone 18 Pro and Pro Max on September 9, opened preorders on September 12, and began shipping units on September 18. The ad underscores the device’s photographic capabilities through a pop‑culture lens.
💡 Why It Matters
- · By pairing a high‑profile music video with its new camera tech, Apple demonstrates how its hardware can elevate creative content, positioning the iPhone 18 Pro as a tool for professional‑grade media production.
