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Early buyers snap up iPhone 18 Pro models
taipeitimes.com Sep 19, 2026

Early buyers snap up iPhone 18 Pro models

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

Apple launched the iPhone 18 Pro and Pro Max in Taiwan, prompting lines at the flagship Xinyi A13 store and a flurry of first‑buyer claims across major carriers. Hsu became the fourth consecutive year’s inaugural owner, selecting a 256 GB Pro Max and noting the new variable‑aperture camera and a launch price roughly NT$5,000 above the prior model. He cited rising RAM costs but offsetting resale value of his older iPhone. Huang secured a 512 GB Pro through Taiwan Mobile’s NT$1,399 monthly plan and will also pre‑order the upcoming iPhone Duo, slated for October 23. Liao and Wu repeated similar first‑buyer milestones with Chunghwa Telecom and Far EasTone, respectively, each using carrier installment plans. The iPhone Duo launch follows the Pro rollout, while Apple has not listed iPhone 18 or 18e for Taiwan.

💡 Why It Matters

  • · The coordinated first‑buyer rush across retail and carrier channels underscores Apple’s tightly managed release strategy, turning each launch into a high‑visibility sales catalyst in a market where premium pricing and AI‑driven component costs are under scrutiny.
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