Analysis: Volkswagen, Mercedes and BMW lose ground against global rivals
AI-summarised brief · reviewed before publication
Germany’s three largest automakers—Volkswagen, Mercedes‑Benz and BMW—recorded a 2.9 % drop in combined revenue to roughly €284 billion in the first half of 2024, according to EY analysis cited by dpa. Over the same period, 19 other global car groups grew their revenue by 3.6 % to just under €1.048 trillion, pushing the German firms to 16th, 17th and 19th places in the ranking, while Tesla led with the strongest growth, followed by Suzuki and Geely. Earnings before interest and taxes for the German trio fell 19 % to €13 billion, the lowest level since the pandemic‑year 2020, even though they still outpace many rivals in absolute terms. In contrast, U.S. manufacturers Ford, General Motors and Tesla posted a combined 32.9 % revenue increase, while Chinese and Japanese makers saw declines of 21.9 % and 36.5 % respectively.
💡 Why It Matters
- · The slide exposes a structural shift away from Germany’s historic automotive dominance toward faster‑growing U.S.
- · and Asian competitors.