I created an interactive digital avatar of myself — and you can talk to it
AI-summarised brief · reviewed before publication
Synthesia, the UK‑based video‑generation startup valued at $4 billion, created an interactive digital avatar of journalist Alexandru Voica after he visited its new New York office. The avatar was built from a two‑minute voice recording and a photo shoot, then trained on a specific article about venture‑backed startup fraud, allowing it to answer only questions related to that story. Synthesia’s platform combines its own video and voice models with optional third‑party services, offering three product lines: scripted avatar videos, the “Sessions” role‑play tool for interactive training, and an API for custom avatar integration. The journalist’s avatar can both read scripted text and engage in deterministic dialogue, demonstrating the company’s rapid, multi‑day production workflow and its push to commercialize personalized AI twins for enterprises and individuals alike.
💡 Why It Matters
- · Personalized AI avatars are moving from marketing gimmicks to practical tools for corporate training and media interaction, showing how quickly companies can deploy bespoke digital twins at scale.