Despite canning the Copilot+ brand, “most people love” its AI assistant, says Microsoft
AI-summarised brief · reviewed before publication
Microsoft’s Copilot+ branding was removed from its laptops, yet the company’s AI assistant continues to thrive. Nicolas Bustamante, an AI division employee, noted that Copilot remains popular among businesses, citing strong adoption rates. He recalled that before his involvement, only a handful of users were known, but now the tool is widely embraced. The decision to drop the Copilot+ label reflects a strategic shift, while internal feedback underscores the product’s growing relevance and user satisfaction.
💡 Why It Matters
- · The move signals Microsoft’s confidence in Copilot’s core value, prioritizing functionality over branding.
- · It also highlights a broader trend of AI tools becoming integral to enterprise workflows, reshaping productivity expectations.