Instagram has a new feature that’s bad news for creepers — and it’s got people vowing to quit the app
AI-summarised brief · reviewed before publication
Instagram has introduced a $3.99‑per‑month subscription called Instagram Plus, offering features such as extended story visibility, priority placement in feeds, expressive reactions, a story rewatch counter, and a viewer sheet that shows who saw a post. The service also allows users to hide certain actions from friends and preview stories anonymously. Critics argue the paid tools exploit addictive behaviors and give users the ability to obsess over who watches their content. The launch has sparked backlash, with some users threatening to abandon the platform.
💡 Why It Matters
- · The move signals Meta’s shift toward monetizing user attention, potentially reshaping how social media platforms generate revenue.