TechCapsules

AI-summarised brief · reviewed before publication

Booker’s, the James B. Beam Distilling Co. brand known for its high‑priced rye, released a new cinnamon‑flavored rye whiskey finished in apple brandy barrels. The release follows its cult‑status first rye, which has sold for over $2,000 on the secondary market. The new bottle combines a mashbill developed by late master distiller Booker Noe with a unique finishing process, aiming to add spice and complexity. Critics note the unconventional flavor profile works surprisingly well, challenging traditional rye expectations. The product is available in limited batches, reflecting Booker’s strategy of scarcity and premium pricing.