Gemini and AI Mode to Let Users Shop Directly from Flipkart Soon: Reports
latestly.com Sep 28, 2026

Gemini and AI Mode to Let Users Shop Directly from Flipkart Soon: Reports

AI-summarised brief · reviewed before publication

Google is testing a direct purchase feature for Flipkart within its Gemini and AI Mode in India. Selected users can now see a “Buy” button on specific product listings—primarily smartphones, electronics, and accessories—allowing them to complete transactions without leaving the AI interface. The pilot is limited to a small user group and a curated inventory, with plans to expand the rollout in October to coincide with India’s festive shopping season. The initiative builds on Google’s Universal Commerce Protocol and leverages its partnership with Flipkart.

💡 Why It Matters

  • · By embedding checkout into conversational AI, Google removes a key friction point in online shopping, potentially reshaping how consumers discover and purchase products in India’s fast‑growing e‑commerce market.