TCL’s new ‘Designer’ Google TVs are just like Samsung’s The Frame, starting at $899
9to5google.com Sep 28, 2026

TCL’s new ‘Designer’ Google TVs are just like Samsung’s The Frame, starting at $899

AI-summarised brief · reviewed before publication

TCL has introduced a “Designer Series” of Google TV‑powered sets that mimic Samsung’s aesthetic “The Frame” line. The flush‑mount models sit only 1.1 inches from the wall and feature matte displays that blend into décor. The A300L line offers 55‑, 65‑, and 75‑inch 4K QLED panels with interchangeable frames, while the higher‑end A400U includes 4K QD‑Mini LED panels with more dimming zones and comes in 55‑, 65‑, 75‑, and 85‑inch sizes. Both collections start at $899 at Best Buy, and the mount is included.

💡 Why It Matters

  • · By matching the art‑style appeal of Samsung’s popular frame TVs, TCL expands the market for design‑centric home entertainment, offering consumers a competitive alternative that blends technology with interior décor.