Another Steam page is going algorithmic as Valve aims to show “10x more games to customers”
gamesradar.com Sep 30, 2026

Another Steam page is going algorithmic as Valve aims to show “10x more games to customers”

AI-summarised brief · reviewed before publication

Valve announced that Steam’s Discounts & Events page will shift from a manually curated calendar to an algorithm‑driven showcase. The change aims to expose users to ten times more discounted titles each day, boosting store visits, wishlists, and cart additions. Valve’s testing showed higher engagement, and the platform will use its existing recommendation engine to surface sales based on user behavior. The rollout date remains undecided, but the update signals a broader move toward algorithmic discovery across Steam’s interface.

💡 Why It Matters

  • · By expanding the reach of discounted games, Valve could reshape how developers promote sales and how players discover new titles, potentially altering revenue flows and market visibility.