Bank of America says Meta’s Muse highlights a new risk for Apple’s services revenue
9to5mac.com Sep 30, 2026

Bank of America says Meta’s Muse highlights a new risk for Apple’s services revenue

AI-summarised brief · reviewed before publication

Bank of America analyst Wamsi Mohan warned that Meta’s Muse AI agent could erode Apple’s services revenue by capturing discovery, referral, and transaction flows that currently go through Apple’s ecosystem. Muse, now the top free app on the U.S. App Store with over 3.4 million downloads, can browse the web, book trips, and process payments via Shopify, Expedia, and PayPal. Apple’s shares fell 2.5 % after the note, yet Mohan maintained a “Buy” rating and $370 target, citing Apple’s privacy and installed base as strengths.

💡 Why It Matters

  • · The rise of autonomous AI agents threatens to shift control of user intent from platform owners to third‑party services, potentially reshaping the economics of app ecosystems.
  • · Apple’s response will determine whether it can retain its dominant role in guiding consumer transactions.