TechCapsules

AI-summarised brief · reviewed before publication

Coca‑Cola’s recent holiday commercials, heavily featuring AI‑generated visuals, have sparked backlash from viewers who feel the ads undermine the brand’s image. The company’s long‑standing legacy shields it from severe reputational damage, as consumers separate the ad’s quality from the product itself. Industry data shows 83% of ad executives now use AI in creative work, yet only 45% of Gen Z and Millennials view such ads positively. Smaller brands lack this buffer, risking consumer doubt about product quality when AI‑made ads appear careless or low‑effort.