How to find out if Amazon thinks you have ‘flat buttocks’

techcrunch.com Oct 7, 2026

How to find out if Amazon thinks you have ‘flat buttocks’

Curated by Shubham · TechCapsules · Oct 7, 2026

AI-summarised brief · reviewed before publication

Amazon’s “Your Shopping Preferences” page reveals personalized assumptions derived from users’ purchase histories, ranging from benign interests to intimate remarks such as “has flat buttocks.” The feature, accessible via the “Hello, [Name]” menu on desktop or the account section in the mobile app, lets shoppers view and edit inferred traits, shoe size, dietary choices, and more. A Threads user discovered the “flat buttocks” label after buying butt‑scrunch leggings, shared the finding, and sparked a viral response with over a million views. Other users reported accurate predictions about hobbies, music tastes, and home‑decor preferences, confirming that Amazon’s algorithms generate detailed consumer profiles based on buying patterns.

💡 Why It Matters

· The leak exposes how algorithmic profiling can cross privacy boundaries, turning mundane purchase data into personal judgments that users may find invasive.

Amazon Capsules

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