techcrunch.com
Oct 7, 2026
Ex-Ramp engineers raise $20M for platform Melius after scrapping their first product
AI-summarised brief · reviewed before publication
Melius, an AI‑driven creative platform, secured $25 million in funding—$20 million Series A led by CRV and $5 million seed from General Catalyst—after pivoting from its original performance‑marketing tool. Co‑founders Joowon Kim, Young Kim, and Arnav Ramu, former Ramp engineers, abandoned the initial product, scrapped the codebase, and launched a new “agents lab” that generates ad campaigns, images, and videos. The startup reports over $1 million in annualized revenue within two months of emerging from stealth in July.
💡 Why It Matters
- · The rapid pivot and funding success demonstrate AI’s growing role in creative production, offering marketers a streamlined path from concept to campaign.
- · This shift signals a broader industry trend toward automation of creative workflows, potentially reshaping how brands allocate resources and produce content.
