Beats meets Pokemon in an upcoming speaker collaboration

appleinsider.com Oct 12, 2026

Beats meets Pokemon in an upcoming speaker collaboration

Curated by Shubham · TechCapsules · Oct 12, 2026

AI-summarised brief · reviewed before publication

Beats by Dre announced a teaser for a co‑branded Beats Pill speaker featuring Pokémon imagery. The short video posted on X shows a Pill unit with a faint color scheme illuminated by flashes, sparks and cartoon‑style effects that suggest the electric‑type Pokémon Pikachu may appear on the front grille. The clip ends with both Beats and Pokémon logos and the tagline “Time to catch something new.” Beats, which has previously partnered with designers, musicians and brands such as Nike, is extending its collaboration strategy into the children’s entertainment market. The original Beats Pill, reviewed by AppleInsider in 2024, earned a 4‑out‑of‑5 rating for audio quality and battery life at a price of $149.99. It is slated for release this year.

💡 Why It Matters

· The partnership taps into Pokémon’s multigenerational fan base, giving Beats a fresh avenue to drive sales among younger consumers.

Read full article on appleinsider.com

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