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Facebook is giving users more control over their algorithm
techcrunch.com Oct 14, 2026

Facebook is giving users more control over their algorithm

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

Meta unveiled “Your Algorithm,” an AI‑powered tool that lets Facebook users dictate the content appearing in their Feed and Reels through natural‑language preferences. Launched after a similar feature on Instagram, the tool replaces purely automated recommendations with user‑directed input, allowing real‑time adjustments. Meta added a new three‑dot menu option for easy access, letting users mark posts as “Interested” or “Not interested” and provide detailed feedback. The feature aims to make recommendations more relevant and mirrors streaming‑style personalization.

💡 Why It Matters

  • · By granting users direct influence over algorithmic curation, Meta shifts from opaque recommendation models to a more transparent, user‑driven experience, potentially redefining how social platforms balance engagement with user agency.
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