Jujutsu Kaisen studio boss says AI is just “a tool” and real emotion has come from people
AI-summarised brief · reviewed before publication
MAPPA chief executive Manabu Otsuka told AnimeCorner that the studio views artificial intelligence as a functional aid rather than a creative substitute. He emphasized that emotional resonance in animation must originate from human creators, describing AI, 3D software and other digital tools as “just tools.” Otsuka said MAPPA will continuously assess which technologies improve workflow efficiency without compromising artistic agency. The stance reflects broader industry debate, as recent years have seen scrutiny of AI use in anime, from the controversial AI dub of Banana Fish to statements by Crunchyroll CEO Rahul Purini and director Toma Kimura rejecting generative AI on their projects. MAPPA currently balances this outlook while producing Chainsaw Man season 2 and Jujutsu Kaisen season 4.
💡 Why It Matters
- · Otsuka’s pragmatic yet human‑centric approach could set a benchmark for how major studios integrate emerging tech without diluting creative authorship.
