New App Store chief discusses Apple’s gaming strategy, future of Apple Arcade, more
9to5mac.com Oct 19, 2026

New App Store chief discusses Apple’s gaming strategy, future of Apple Arcade, more

AI-summarised brief · reviewed before publication

Apple appointed Carson Oliver as head of App Store Worldwide and, in a Polygon interview, outlined the company’s expanding gaming agenda. Oliver noted a surge in premium titles on the App Store, with more console and PC franchises arriving on iPhone and iPad alongside indie releases. He highlighted recent hardware‑accelerated ray‑tracing, enhancements to the Metal graphics API, and new tools that simplify porting games to iOS. Citing “an entire generation” that grew up gaming on iPhones, Oliver said touch controls make the devices a prime canvas for innovation. Regarding Apple Arcade, he emphasized flexible business models that let developers choose between standalone premium sales or subscription placement, aiming to support creators and broaden player options. Indie Games Week, announced alongside Oliver’s promotion, showcased seven upcoming titles as a snapshot of this direction.

💡 Why It Matters

  • · Apple’s push to treat iOS as a first‑class gaming platform could draw more high‑budget franchises away from traditional consoles, reshaping where developers launch flagship titles.