RoboBusiness rebrands as Robotics Summit & Expo West
therobotreport.com Oct 20, 2026

RoboBusiness rebrands as Robotics Summit & Expo West

AI-summarised brief · reviewed before publication

Arrowfly announced that RoboBusiness will be rebranded as Robotics Summit & Expo West, a conference and expo aimed at the design, deployment and scaling of commercial robots. The inaugural event under the new name is scheduled for October 2027 in Santa Clara, California. Organizers say the change reflects the industry’s shift from prototype development to large‑scale product shipments in factories, warehouses and other sites. The program will address post‑prototype challenges such as fleet management, go‑to‑market strategy, field data feedback, service models and investment criteria. Keynotes, panels and an expo floor will feature founders, operators and investors. The rebrand complements the existing Robotics Summit & Expo Boston, which remains focused on core engineering topics and provides networking opportunities for global stakeholders.

💡 Why It Matters

  • · By centering on scale‑up issues, the summit gives manufacturers a forum to solve the operational bottlenecks that now limit robot adoption across supply chains.