iPhone Duo orders limited to two per customer as Apple tackles scalping
AI-summarised brief · reviewed before publication
Apple has capped iPhone Duo purchases to two units per customer in the United States, United Kingdom, and other markets after the device’s launch dates slipped to January. The restriction applies to all configurations and is enforced across Apple’s online stores. The move follows a surge of scalpers listing Duos on eBay for prices above $5,000 and mirrors past limits Apple imposed on earlier iPhone models. The company may also employ additional detection methods to curb bulk buying.
💡 Why It Matters
- · By limiting orders, Apple directly addresses the resale market that inflates prices and frustrates ordinary buyers, potentially stabilizing retail availability and consumer trust.