Despite Switch 2 price hikes, US consumers actually aren’t spending any more on the console now
gamesradar.com Oct 22, 2026

Despite Switch 2 price hikes, US consumers actually aren’t spending any more on the console now

AI-summarised brief · reviewed before publication

Consumer spending on Nintendo’s Switch 2 rose only 2 percent year‑over‑year, reaching an average $498 per unit in September 2026, according to Circana data. The modest increase contrasts sharply with price hikes across the console market: Sony’s PS5 climbed 17 percent to $646, while Microsoft’s Xbox Series S/X rose 33 percent to $663. Nintendo’s $50 price bump was offset by the removal of the Mario Kart World bundle, leaving buyers with a standalone console and less bundled value. Analyst Mat Piscatella noted the strategy kept the average price stable despite higher headline costs. The Switch 2 enters its second holiday season, and an upcoming Zelda Ocarina of Time remake slated at $20 above the base model could push next month’s average higher. Retail analysts will watch the trend closely.

💡 Why It Matters

  • · Nintendo’s ability to keep average spend flat while rivals’ prices surge demonstrates how subtle bundle adjustments can preserve consumer price tolerance and fuel momentum for upcoming flagship titles.