Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can’t be replicated
eurogamer.net Oct 24, 2026

Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can’t be replicated

AI-summarised brief · reviewed before publication

Masahiro Sakurai, creator of the Super Smash Bros. series, warned that generative AI will flood the market with derivative games, but asserted that truly original design cannot be replicated by machines. Speaking to Denfaminicogamer, he noted Steam’s annual releases have risen from 275 titles in 2010 to over 19,000 this year, a trend he expects to accelerate as AI tools lower development barriers. Sakurai cited simple‑premise puzzle games and viral “needle in a haystack” simulators as early examples of AI‑generated content that quickly spawn copycats. While he acknowledged AI might eventually mimic complex experiences like Fumito Ueda’s Ico, he argued that the unique artistic vision of human creators remains beyond algorithmic reach, making originality a premium commodity in an era of mass‑produced titles.

💡 Why It Matters

  • · As AI lowers entry barriers, distinguishing genuinely innovative games from algorithmic copycats will become a decisive factor for developers seeking lasting relevance.