John Ternus welcomes iPhone Duo line at Austin Apple Store
AI-summarised brief · reviewed before publication
Apple launched its first foldable smartphone, the iPhone Duo, on Friday, October 23, 2026, after opening pre‑orders a week earlier. The rollout began at the Apple Domain Northside store in Austin, Texas, where newly appointed CEO John Ternus cut the ceremonial ribbon at 9 a.m., accompanied by Senior Vice President of Retail Deirdre O’Brien. Unlike past launches that featured Tim Cook at the Fifth Avenue flagship, the New York opening was handled by Worldwide Marketing SVP Greg Joswiak and Vice President of Stores and Retail Operations Vanessa Trigub. Crowds gathered at Apple locations worldwide as the device entered customers’ hands, marking the company’s entry into the foldable market segment.
💡 Why It Matters
- · The debut positions Apple directly against established foldable competitors, testing the brand’s ability to translate its premium ecosystem into a new form factor.