Cybersecurity Awareness Week: How to remove your personal data from the internet, and why Apple’s tools alone aren’t enough
9to5mac.com Oct 24, 2026

Cybersecurity Awareness Week: How to remove your personal data from the internet, and why Apple’s tools alone aren’t enough

AI-summarised brief · reviewed before publication

A U.S. legal framework permits companies to buy and sell personal data without explicit consent, leaving millions exposed despite Apple’s privacy tools such as App Tracking Transparency, Hide My Email, and iCloud Private Relay. Those tools only prevent future tracking; they cannot erase the vast troves of information already collected by data brokers over the past decade. Brokers aggregate details ranging from location history to Social Security numbers and sell them to marketers, scammers, and other buyers. While most states grant a right to request removal, the process is labor‑intensive, requiring separate opt‑outs for each individual and each broker, with no guarantee that data won’t reappear. Incogni automates legal removal requests to over 420 broker databases, continuously monitoring and re‑submitting requests to keep personal information off the market, thereby reducing spam, robocalls, and identity‑theft risk during Cybersecurity Awareness Week.

💡 Why It Matters

  • · Automated, ongoing removal of brokered data offers a realistic defense against the persistent privacy erosion that manual opt‑outs cannot achieve.