#SaveMassEffect goes live in NY Times Square

windowscentral.com Oct 26, 2026

#SaveMassEffect goes live in NY Times Square

Curated by Shubham · TechCapsules · Oct 26, 2026

AI-summarised brief · reviewed before publication

The #SaveMassEffect petition, organized by the WeAreMassEffect community, has grown to more than 216,000 signatures and secured a digital billboard in Times Square. The display, located at 1560 Broadway above the Pelé store in Duffy Square, runs a 15‑second loop at 35 minutes past each hour, broadcasting the slogan “HOLD THE LINE!” and a misspelled Quarian phrase that was hastily animated after an original design was rejected for copyright reasons. The campaign arose after Electronic Arts announced the shutdown of BioWare and cancellation of the next Mass Effect title, prompting fans to rally around a leaked pre‑production trailer that promised a Galactic Cold War RPG. Organizers now plan to fund billboards through crowdfunding and expand the effort to other cities.

💡 Why It Matters

· A Times Square ad forces EA to confront a unified fan movement in the world’s most visible public space, turning a niche petition into a high‑profile branding dilemma.

Capsules Gaming

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