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Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme
techcrunch.com Oct 29, 2026

Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

Apple unveiled a touchscreen MacBook Pro line, with base pricing at $2,899 and fully configured 16‑inch models reaching $14,549. The top spec includes the M5 Max processor, an 18‑core CPU, 40‑core GPU, up to 128 GB of RAM, and storage options up to 16 TB, each adding steep premiums: $1,000 for 4 TB SSD, $3,000 for 8 TB, $7,000 for 16 TB, and $2,000 for the maximum memory. A nano‑texture glass finish costs an extra $150. Compared with the previous 16‑inch MacBook Pro’s $10,149 ceiling, the new range lifts the price ceiling by $4,400. Pre‑orders begin Oct. 30 with shipments slated for Nov. 6, marking Apple’s first true touchscreen laptop after abandoning the Touch Bar a decade earlier. It also adds a new configurator for custom builds.

💡 Why It Matters

  • · By pricing a touchscreen laptop into the ultra‑premium tier, Apple forces competitors to confront a market segment where luxury features outweigh cost, reshaping buyer expectations for high‑end notebooks.
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