Zest’s new AI agent finds restaurants and books reservations over text
techcrunch.com Oct 31, 2026

Zest’s new AI agent finds restaurants and books reservations over text

AI-summarised brief · reviewed before publication

Zest, a restaurant‑discovery startup founded in November 2024, launched an AI‑powered “restaurant concierge” that operates entirely through SMS. The agent draws on users’ credit‑card transaction data—imported via Plaid—to infer dining preferences, then offers personalized venue suggestions, checks real‑time availability, and books tables through integrations with OpenTable, Resy and SevenRooms. Users can engage the concierge by texting a shortcode, add it to group chats to aggregate multiple tastes, and even run in‑thread polls to settle group decisions. The feature, tested last month and held back until booking capabilities were added, marks Zest’s shift from a standalone app to a conversational AI product. Founder Mario Gomez‑Hall says the service will later expand to other categories such as shopping and business recommendations, with booking and future ordering commissions forming its initial revenue streams.

💡 Why It Matters

  • · By moving restaurant booking into everyday texting, Zest bypasses app fatigue and taps directly into the frictionless channel where users already coordinate plans, accelerating adoption and monetization.