Microsoft once tried to buy Nintendo and got laughed out of the room, now Xbox has to insist it’s not for sale
windowslatest.com Nov 2, 2026

Microsoft once tried to buy Nintendo and got laughed out of the room, now Xbox has to insist it’s not for sale

AI-summarised brief · reviewed before publication

Before the original Xbox launched in 2001, Microsoft approached Nintendo twice about a takeover. The first meeting in 1999 left Nintendo executives laughing, and a second 2000 pitch proposing that Microsoft handle hardware while Nintendo focused on games also failed. Microsoft then turned to acquiring studios, eventually buying Bungie and later Bethesda and Activision Blizzard. While Nintendo rode the success of the Switch family—selling over 156 million original units and more than 23 million Switch 2 units by mid‑2026—Xbox’s revenue slipped 7 % to $21.79 billion in fiscal 2026, prompting CEO Phil Spencer to publicly deny any sale. The contrast highlights how early strategic missteps shaped divergent fortunes for the two console makers.

💡 Why It Matters

  • · Nintendo’s relentless hardware sales now give it leverage that Microsoft lacked a quarter‑century ago, underscoring how missed acquisition opportunities can cement long‑term competitive gaps.