ign.com
Nov 3, 2026
Xbox Made an Alligator-Shaped Series X, and You Can Win It Before GTA 6 Launches
AI-summarised brief · reviewed before publication
Xbox has released a 5‑foot alligator‑shaped Xbox Series X, dubbed the Series X‑Bite, to celebrate the upcoming GTA 6 launch. The console, created with John Nolan Studio, features a realistic faux alligator body, a controller in its jaws, and Xbox branding on its eyes. Fans can enter a sweepstakes from November 3 to November 10, 2026, by following @XBOX, reposting the contest post, and adding #XbiteSweepstakes. Winners must claim the console within 48 hours or forfeit it. The contest is limited to U.S. residents 18+.
💡 Why It Matters
- · The quirky console merges gaming culture with pop‑culture marketing, offering a tangible, shareable experience that amplifies hype for GTA 6’s imminent release.
- · It demonstrates how brands use novelty to drive engagement and media buzz ahead of major game launches.
