Apple now sells ‘innovative’ game controller play pad and 20+ more accessories
AI-summarised brief · reviewed before publication
Apple has refreshed its third‑party accessories catalog for the holiday season, adding 24 items that span gaming, filmmaking, power, and everyday use. The headline product is the $199.95 GAMR Active Game Controller, a pressure‑sensitive play pad with nine Bluetooth‑connected zones that emulate directional sticks and A‑B‑X‑Y buttons across iPhone, iPad, Apple TV, Mac and Vision Pro, and includes a free app with original titles. Apple also introduced the $169.95 ShiftCam ProRig Filmmaker Kit, a titanium‑finished frame with interchangeable iPhone‑specific mounts, Bluetooth shutter, cold‑shoe slots and accessory points for lights and microphones. Smaller additions include the $39.95 ShiftCam SnapPocket Light 2 magnetic ring light, two Belkin power banks (UltraCharge Pro 20K and BoostCharge Slim 5K), a MOFT MagSafe wallet‑stand, and various cases and bags for iPad, MacBook, and iPhone. The full lineup is available on Apple’s website.
💡 Why It Matters
- · By bundling niche, high‑performance peripherals with Apple’s ecosystem, the company is turning its retail platform into a one‑stop shop for creators and gamers, driving accessory revenue and deepening device lock‑in.