London department store Selfridges launches sizeable GTA 6 takeover, featuring a varsity jacket that costs an eye-watering £2,500

eurogamer.net Nov 9, 2026

London department store Selfridges launches sizeable GTA 6 takeover, featuring a varsity jacket that costs an eye-watering £2,500

Curated by Shubham · TechCapsules · Nov 9, 2026

AI-summarised brief · reviewed before publication

Selfridges’ Oxford Street Corner Shop has been transformed into a Grand Theft Auto 6 retail hub, offering a range of branded apparel and accessories. The flagship item is a limited‑edition varsity jacket priced at £2,500, already sold out, followed by a non‑exclusive version at £1,750. Other products include themed jackets, plushies, sports gear, a Burger Shot uniform, and novelty items such as an ashtray and dartboard. Availability is “while stocks last,” with the launch timed for the game’s release on 19 November 2026.

💡 Why It Matters

· The partnership shows how high‑profile gaming franchises are redefining luxury retail, turning virtual brands into tangible, high‑price collectibles that drive foot traffic and media buzz.

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