OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
AI-summarised brief · reviewed before publication
OpenAI launched a Business Hub in beta, allowing companies to create verified profiles that mirror Google’s search listings. The hub lets businesses update product and service details, launch specialized business agents for ChatGPT users, and access limited analytics on profile views, mentions, and website clicks. Verification will involve multiple methods tailored to business type and market. The move follows a failed e‑commerce experiment and aims to position ChatGPT as a discovery engine for consumers.
💡 Why It Matters
- · By giving firms a direct channel to present verified information and track AI‑driven engagement, OpenAI could reshape how consumers discover and evaluate products, potentially shifting the balance of influence from traditional search engines to AI assistants.