Dbrand’s new Fitbit Air band launches as the first official third-party strap
9to5google.com Nov 11, 2026

Dbrand’s new Fitbit Air band launches as the first official third-party strap

AI-summarised brief · reviewed before publication

Dbrand has released the Pulse band, the first official “Made for Google” strap for the Fitbit Air. Developed at Google’s request, the rugged silicone band comes in two sizes and a single black color, priced at $34.95. The band features sweat‑resistant material and molded channels for ventilation, offering a comfortable alternative to existing options. Dbrand, a long‑time partner of Google since the Pixel 7, says the Fitbit Air’s popularity prompted the collaboration. The Pulse band is available immediately on Dbrand’s website.

💡 Why It Matters

  • · The launch signals Google’s willingness to broaden accessory support beyond its limited in‑house lineup, potentially encouraging other third‑party brands to expand Fitbit Air options.