Nectar launches an AI agent to automate creator discovery and outreach for brands
techcrunch.com Nov 13, 2026

Nectar launches an AI agent to automate creator discovery and outreach for brands

AI-summarised brief · reviewed before publication

Nectar, the AI‑powered marketing operating system founded by former Meta executives Misbah and Farah Uraizee, unveiled its “Creator Agent” on Thursday. The agent automates the full influencer‑marketing workflow: it scours more than 300 million Instagram and TikTok profiles, analyzes video content for brand fit and safety, ranks creators—including emerging micro‑influencers—and drafts personalized outreach messages in a brand’s voice. It also builds custom landing pages, manages contracts, product gifting, shipping, and logs interactions to replace manual spreadsheets. The tool can detect personal milestones to suggest timely gifts, and it integrates with major AI assistants via Nectar’s Model Context Protocol. The Creator Agent is now globally available, following Nectar’s recent $30 million Series A led by Menlo Ventures.

💡 Why It Matters

  • · By turning weeks of manual scouting into seconds, the agent lets brands scale creator programs without sacrificing personalization, a capability that aligns with the projected $44 billion U.S.
  • · creator‑ad spend in 2026.