Interest in The Legend of Zelda was “getting smaller and smaller” before Breath of the Wild, according to former Nintendo marketing leads
eurogamer.net Nov 13, 2026

Interest in The Legend of Zelda was “getting smaller and smaller” before Breath of the Wild, according to former Nintendo marketing leads

AI-summarised brief · reviewed before publication

Former Nintendo marketing leads Kit Ellis and Krysta Yang revealed that The Legend of Zelda series was in decline before Breath of the Wild, citing shrinking fan interest and poor sales. The 2017 title sold only a few million copies, far below the 34 million copies of Breath of the Wild, which revitalized the franchise and led to a highly successful remake of Ocarina of Time. The success sparked debate over whether future games should return to classic dungeons or continue the open‑world approach.

💡 Why It Matters

  • · The resurgence demonstrates how a single blockbuster can reshape a legacy franchise’s trajectory, influencing both future game design and marketing strategy.