Big brand’s massive new car revival
AI-summarised brief · reviewed before publication
Hyundai has unveiled a five-year product and manufacturing plan, dubbed '36 by 30', which includes introducing 36 new or significantly enhanced models by 2030. The plan focuses on North American manufacturing and features a mix of internal combustion, hybrid, electric, and extended-range electric powertrains. Key arrivals include affordable entry-level hybrids, compact cars, and SUVs, as well as high-performance luxury models with hybrid powertrains.