Netflix plans comeback in Russia filing trademark
azernews.az Mar 28, 2026

Netflix plans comeback in Russia filing trademark

AI-summarised brief · reviewed before publication

Netflix is seeking to register its trademark in Russia, allowing the company to market products such as software, apps, and virtual reality headsets. The move may signal a gradual re-entry into the Russian market, potentially through technology and merchandise. Analysts note this could be part of a broader trend of companies protecting intellectual property in restricted markets, exploring new revenue streams beyond content delivery.