The loss of OnePlus in the US will sting but, sadly, won’t actually matter
AI-summarised brief · reviewed before publication
OnePlus is reportedly shutting down its global operation, and its departure from the US market won't significantly impact the industry. Despite offering competitive devices with advanced features, OnePlus failed to gain traction, making up less than 0.5% of active use. The US smartphone market is dominated by Apple and Samsung, and OnePlus's absence won't pressure competitors to innovate, leaving the market feeling stagnant.