GTA 6 price hint suggests fans won't face a $100 nightmare after all, according to clues from Take-Two's CEO Strauss Zelnick

windowscentral.com Mar 30, 2026

GTA 6 price hint suggests fans won’t face a $100 nightmare after all, according to clues from Take-Two’s CEO Strauss Zelnick

Curated by Shubham · TechCapsules · Mar 30, 2026

AI-summarised brief · reviewed before publication

Take-Two CEO Strauss Zelnick has hinted that Grand Theft Auto 6 will not launch at a price of $100, contradicting previous speculation. In a recent interview, Zelnick stated that it would be unfair to include interstitial advertising in a game that costs $70 or $80, suggesting that GTA 6 will likely fall within this price range. Recent Take-Two releases have launched at $69.99, and Zelnick's comments suggest a similar pricing strategy for GTA 6.

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GTA 5’s Last-Gen Xbox Version Is Getting A Free Upgrade To Series…

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💡 This upgrade caters to long-time fans who have been waiting for a free upgrade, potentially increasing engagement and replay value. It also highlights Rockstar's commitment to providing the best gaming experience for its players, especially as they approach the launch of The Kortz Center Heist.

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playstationlifestyle.net · Jun 18

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💡 Free upgrades like this foster player loyalty and encourage engagement with the game's online community. It sets a positive precedent for game developers to support their titles across console generations.

purexbox.com · Jun 18

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💡 Gears of War: E-Day's ability to maximize Unreal Engine 5's capabilities sets a high standard for future Xbox Series X games. Its impending release will test the console's performance under intense graphical demands.

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