“James Bond” Links Up With BYD’s Premium EV Brand, DENZA
AI-summarised brief · reviewed before publication
Daniel Craig, the actor known for his role as James Bond, has partnered with BYD's premium electric vehicle brand, DENZA, to promote its global expansion in 2026. Craig will feature in marketing materials and TV commercials for key vehicles, including the flagship Z9GT shooting brake, set to launch in Europe on April 8. The campaign aims to showcase DENZA's cutting-edge innovations and European design elegance, targeting a premium vehicle market dominated by established brands.