Hyundai Motor Unveils “Next Starts Now” Campaign, Set to Showcase Robotics at FIFA World Cup 2026TM
AI-summarised brief · reviewed before publication
Hyundai Motor Company has launched its "Next Starts Now" campaign, showcasing robotics at the FIFA World Cup 2026. The campaign reflects the company's commitment to innovation in mobility and robotics, with global brand ambassador Son Heung-min representing the brand. Hyundai will introduce advanced robots, including Atlas and Spot, in collaboration with Boston Dynamics, to create immersive fan experiences, driving progress and change in the industry.