Stagwell names first SVP of enterprise AI solutions to lead go-to-market strategy
AI-summarised brief · reviewed before publication
Stagwell appointed Michael Twedell as senior vice president of enterprise AI solutions, signaling a focus on selling AI tools directly to large organizations. Twedell will oversee go-to-market strategy for Stagwell's software portfolio, integrating tools into unified solutions for enterprise marketing teams. With 22 years of experience, Twedell aims to deliver practical AI adoption, helping marketers make every dollar work harder with AI assistance, reflecting a broader industry trend towards integrated platforms.