OpenAI Acquires Jony Ive’s IO in $6.5 Billion Deal to Revolutionize AI Hardware
May 23, 2025

OpenAI Acquires Jony Ive’s IO in $6.5 Billion Deal to Revolutionize AI Hardware

AI-summarised brief · reviewed before publication

OpenAI, the creators of ChatGPT, has announced a landmark acquisition of io, the AI hardware startup founded by legendary Apple designer Sir Jony Ive, in a $6.5 billion all-equity deal. This strategic move marks OpenAI’s bold expansion into consumer AI devices, merging cutting-edge artificial intelligence with Ive’s iconic design expertise to create what both parties promise will be “the coolest thing ever.” The acquisition, revealed on May 21, 2025, consolidates OpenAI’s prior 23% stake in io, a company co-founded by Ive and OpenAI CEO Sam Altman just a year ago. The deal, expected to close this summer, will see Ive’s design firm, LoveFrom, take on creative and design leadership roles across both OpenAI and io, while remaining an independent entity working with other clients like Airbnb and Ferrari. A Vision for AI Beyond Screens The partnership aims to redefine how users interact with artificial intelligence, moving beyond traditional screens to create intuitive, AI-powered devices. “Everything over the last 30 years has led to this moment,” Ive said in a statement co-authored with Altman, emphasizing the potential for AI to inspire and empower through beautifully designed hardware. A prototype device, already in use by Altman, is slated for public debut in 2026, with over 50 io engineers and designers joining OpenAI to bring this vision to life. “This isn’t just about sleeker gadgets,” noted tech analyst Benedict Evans. “It’s about OpenAI positioning itself as a major platform company, with Ive’s design expertise answering the question of how AI becomes a seamless part of daily life.” The acquisition follows OpenAI’s recent purchase of Windsurf (formerly Codieum) for $3 billion earlier in May, signaling an aggressive push to enhance its developer ecosystem and hardware capabilities. A Strategic Leap for OpenAI OpenAI’s move comes as competitors like Google unveil new AI features at events like Google I/O, where Alphabet CEO Sundar Pichai introduced updates to the Gemini app and AI-powered search capabilities. By acquiring io, OpenAI aims to differentiate itself in a crowded AI market, leveraging Ive’s track record of designing iconic products like the iPhone, iPad, and Apple Watch during his tenure at Apple until 2019. The $6.4 billion stock deal, one of the largest in OpenAI’s 10-year history, has drawn comparisons to Meta’s acquisitions under Mark Zuckerberg, with analysts noting its long-term potential despite the wait for tangible products. “Investors will likely have to wait years to evaluate this bet,” said a CNBC report, highlighting the ambitious scope of OpenAI’s hardware pivot. https://twitter.com/sama/status/1925242282523103408 What’s Next? While details about io’s upcoming device remain under wraps, a promotional video featuring Ive and Altman has sparked excitement, hinting at a product that blends aesthetic innovation with AI functionality. Social media reactions on X reflect high anticipation, with users calling the partnership a step toward “building the interface of AGI” (artificial general intelligence). As OpenAI and Ive’s team work toward a 2026 launch, the tech world is watching closely. Will this collaboration deliver a game-changing AI device, or is it a risky bet in a fast-evolving industry? For now, the promise of combining OpenAI’s AI prowess with Ive’s design legacy has set the stage for a new chapter in consumer technology.