Shinsegae Partners With OpenAI to Launch AI Commerce on ChatGPT
AI-summarised brief · reviewed before publication
Shinsegae Group has partnered with OpenAI to launch AI commerce on ChatGPT, marking the official start of the AI commerce era in South Korea. The partnership allows users to search, purchase, and arrange Emart product deliveries through ChatGPT conversations. A ChatGPT-based shopping agent feature will be introduced on the Emart app this year, with plans to expand to SSG.com and Starbucks by 2027, solidifying Shinsegae's AI-driven business portfolio.