Ex-Microsoft gaming VP reveals why Xbox was greenlit despite how “unlikely” it was — “they saw it as a hedge against the threat” of Japan in tech
windowscentral.com Apr 9, 2026

Ex-Microsoft gaming VP reveals why Xbox was greenlit despite how “unlikely” it was — “they saw it as a hedge against the threat” of Japan in tech

AI-summarised brief · reviewed before publication

Former Microsoft vice president Ed Fries revealed that the Xbox was greenlit despite initial skepticism due to concerns over Japan's rising influence in tech. Bill Gates and Steve Ballmer saw Xbox as a hedge against Sony's potential threat, fearing Japan could rival the US in the industry. This decision ultimately led to Xbox's creation, with Microsoft competing fiercely against Sony and Nintendo in the gaming market 25 years later.