Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions

techcrunch.com Apr 9, 2026

Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions

Curated by Shubham · TechCapsules · Apr 9, 2026

AI-summarised brief · reviewed before publication

Canva has acquired Simtheory, an AI collaboration platform, and Ortto, a customer data and marketing automation company. The acquisitions strengthen Canva's capabilities in agentic AI, data infrastructure, marketing automation, and customer engagement. The founders of Simtheory and Ortto will join Canva in leadership roles, helping the company evolve from a design tool to a system for teams to manage their work from start to finish, across the full workflow.

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Nearly half of American adults now use AI, but concerns are also…

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appleinsider.com · Jun 18

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androidcentral.com · Jun 18

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