Spotify Boosts Podcast Discovery with Personalized Feeds and Creator Tools
May 29, 2025

Spotify Boosts Podcast Discovery with Personalized Feeds and Creator Tools

AI-summarised brief · reviewed before publication

Spotify is intensifying its podcast game with new features to rival Apple and YouTube, aiming to be the top podcast streaming platform. The company announced updates to enhance podcast discovery and user engagement. Now, Spotify’s Home page will recommend podcasts tailored to users, with early feedback showing increased engagement, including more saves and likes. A new Following feed, accessible via the Podcasts button, lets users track the latest episodes from their favorite shows without searching the app. This feed is already rolling out globally. For creators, Spotify is introducing tools to boost interaction. Soon, podcasters can link to related content—like other podcasts, songs, or playlists—directly on episode pages, with the feature launching in weeks. Additionally, creators can use emoji reactions in comments to engage fans, while retaining control over comment visibility through their Spotify for Creators account. These updates build on Spotify’s investment in video podcasts, where creators can upload videos and earn through the Partner Program for successful shows. Despite these efforts, YouTube leads in the U.S., with one-third of weekly podcast listeners favoring it over Spotify or Apple. YouTube’s recent weekly top podcast list highlights its competitive edge. Spotify’s moves, though incremental, signal a push to close this gap by making podcasts more accessible and interactive. The updates follow other recent changes, like displaying play counts only after 50,000 plays, reflecting Spotify’s response to user feedback and its ongoing battle for podcast dominance.